‘Production Monitoring Blog’ 07/03/2011
This week I worked on the pre-production of my final social advert. I began with developing my idea at the beginning of the week, considering what I wanted my advert to be based upon – recycling. I then created a story board for my advert, and commented on each picture with information about what cinematography I would use, for example, long shot or close up. The commentary also showed what editing pace I would have; slow or fast, and some evidence of what Mis en Scene I would have, i.e. props, costume, lighting etc. This will make it easier for me to film, as I have already prepared which shot I need. I also created a schedule, so I can be more organised with my work, so I am spending my time efficiently. I also focused on creating a script to go alongside my storyboard, so I know how long each shot is, and discuss the audio within each shot, including the advert music. This proved to be quite problematic, as I wasn’t sure what theme tune my advert would have.
Based on this problem, I must set myself a target of finding a theme tune for social advert, in order to complete my scripts. I also need to complete a ‘location Recce’, which allows me to discuss potential problems with my shooting location, so I am more aware when it comes to production. I will therefore have to visit the location in advance, take photos of the location. I could even do a miniature version of the real thing, to prepare me for when it comes to filming my advert. In order to do this I must be able to know the basics, for example white balance techniques and how to assemble the tripod.
The problem I may face whilst fulfilling these targets is that I could find my location isn’t appropriate for my social advert. Therefore, I must organise a back-up location, which is as easily reliable. This will be easy to do, as my location is mainly inside a house, except the initial and concluding shots. Another contingency could be that my props aren’t available. For example, in my advert, I need a shot of hair straighteners which are turned on. If props are unavailable, I could use other props which are available, such as a hair-dryer, or something else which could symbolise wasting electricity. If electricity cuts out whilst I’m filming, I could always re-do that scene in my back-up location, and film any shots which are in-side the house, there. However, I would still have to film a concluding shot of the same, starting house in order for my advert to run seamlessly. To overcome this problem, I could film both external shots first.
Nicole Green
