Sequencing and Editing.

To edit my footage, I had to drag it down to the time line. I had to decide upon when i wanted the shot to start and end using the key frames tool. I had to drag all of the different shots and place them together along the timeline. Then, from one shot to the next, in between there is a tiny line, dividing the shots: I clicked on that and clicked on the 'effects' tab. I then clicked on 'Video Transitions'. I used the fade in fade out transition most, as it allows the shots to wind in as the other fades out.

Also, I have used some effects, such as the clock, and the page peel, which can be found under the 'wipe' and 'slide' tabs.

Capturing

For my first filming, i used a Panasonic HDSD60 camera. To get in onto the computer i had to use a USB lead. First of all, i had to set my own scratch disk on the Mac to have my own folder for Final Cut Express. Do do this, you have to click on 'Final Cut Express', then 'reset scratch disk' and then create a new folder, and save it as your own name.

Then click on 'File' and then 'Capture'. This will then capture the footage from the SD card in the camera. Then you need to drag each sequence down to the timeline in order to edit it.

Transitions and Effects

Speed control and chroma key

I used speed control and chroma key to make the red care stand out.

Digital Effects

This was my initial footage ever. I used the mirror effect and sepia.

Chroma Key Tutorial

To edit the chroma key, you seen to select the piece of footage and then click on 'Effects'>'Video Filters'>'Key'>'Chroma Key'.

Double Click onto the viewer window, until the other viewer changes to match this screen:

Click 'Chroma Key' tab. Alter the two bars to the range of colour you want to stand out. Or, you could click on the 'select colour' tool, and click on the colour which you want to stand out. Edit the bars until the colour stands out. Press the space bar to view :)

Production Monitoring Blog - 28/03/2011

This week;I worked on filming my advert- Production. I booked out a camera and tripod and filmed the internal shots of my advert, such as the light bulbs on, TV on, central heating on etc.

I used a tripod to make sure my advert was shot steadily. I filmed each shot 3 seconds before and after to make sure each shot was long enough.

I then went outside to film the external footage. I re-white balanced the camera to enable maximum quality. I used the tripod again for this shot and filmed it over double the neccessary time, to make sure i had enough footage to cover.

Next week I aim to edit this footage, to go towards my final product.

Continuity filming

This week I storyboarded my idea for a continuous filming sequence. My idea was to have someone sitting down, who then recieves a text message which makes him feel happy. The man then skips away and swings around a lamp post. My intentions were for my advert to flow, and to get an initial feel of filming 3 seconds before the shot and 3 seconds after, to solidify my filming experience. I managed to use cinematography to manipulate my filming; i used a variation of close ups and long shots to imply the emotions. For example, a close up was used to zoom onto the phone, to show that the phone had the most power, as it was about to change the persona's whole emotion.I used an establishing long shot to set the scene. I also used a slow panning show as the guy walked away.

Before the filming i did 10 seconds of colour bars, and white balance the camera at every different location. I used a tripod for each shot, and filmed each shot about 3 times each, filming roughly 3 seconds before and after the raw footage, just incase.

I had to avoid using jump cuts to maintain continuity.

Final Skills Audit

Global Warming Advert. Nicole Green..mov

Production Monitoring Blog - 07/03/2011

‘Production Monitoring Blog’                                 07/03/2011

This week I worked on the pre-production of my final social advert. I began with developing my idea at the beginning of the week, considering what I wanted my advert to be based upon – recycling. I then created a story board for my advert, and commented on each picture with information about what cinematography I would use, for example, long shot or close up.  The commentary also showed what editing pace I would have; slow or fast, and some evidence of what Mis en Scene I would have, i.e. props, costume, lighting etc. This will make it easier for me to film, as I have already prepared which shot I need. I also created a schedule, so I can be more organised with my work, so I am spending my time efficiently. I also focused on creating a script to go alongside my storyboard, so I know how long each shot is, and discuss the audio within each shot, including the advert music. This proved to be quite problematic, as I wasn’t sure what theme tune my advert would have.

Based on this problem, I must set myself a target of finding a theme tune for social advert, in order to complete my scripts. I also need to complete a ‘location Recce’, which allows me to discuss potential problems with my shooting location, so I am more aware when it comes to production. I will therefore have to visit the location in advance, take photos of the location. I could even do a miniature version of the real thing, to prepare me for when it comes to filming my advert. In order to do this I must be able to know the basics, for example white balance techniques and how to assemble the tripod. 

The problem I may face whilst fulfilling these targets is that I could find my location isn’t appropriate for my social advert.  Therefore, I must organise a back-up location, which is as easily reliable. This will be easy to do, as my location is mainly inside a house, except the initial and concluding shots. Another contingency could be that my props aren’t available. For example, in my advert, I need a shot of hair straighteners which are turned on. If props are unavailable, I could use other props which are available, such as a hair-dryer, or something else which could symbolise wasting electricity. If electricity cuts out whilst I’m filming, I could always re-do that scene in my back-up location, and film any shots which are in-side the house, there. However, I would still have to film a concluding shot of the same, starting house in order for my advert to run seamlessly. To overcome this problem, I could film both external shots first.

Nicole Green