Sequencing and Editing.

To edit my footage, I had to drag it down to the time line. I had to decide upon when i wanted the shot to start and end using the key frames tool. I had to drag all of the different shots and place them together along the timeline. Then, from one shot to the next, in between there is a tiny line, dividing the shots: I clicked on that and clicked on the 'effects' tab. I then clicked on 'Video Transitions'. I used the fade in fade out transition most, as it allows the shots to wind in as the other fades out.

Also, I have used some effects, such as the clock, and the page peel, which can be found under the 'wipe' and 'slide' tabs.

Capturing

For my first filming, i used a Panasonic HDSD60 camera. To get in onto the computer i had to use a USB lead. First of all, i had to set my own scratch disk on the Mac to have my own folder for Final Cut Express. Do do this, you have to click on 'Final Cut Express', then 'reset scratch disk' and then create a new folder, and save it as your own name.

Then click on 'File' and then 'Capture'. This will then capture the footage from the SD card in the camera. Then you need to drag each sequence down to the timeline in order to edit it.

Transitions and Effects

Speed control and chroma key

I used speed control and chroma key to make the red care stand out.

Digital Effects

This was my initial footage ever. I used the mirror effect and sepia.

Chroma Key Tutorial

To edit the chroma key, you seen to select the piece of footage and then click on 'Effects'>'Video Filters'>'Key'>'Chroma Key'.

Double Click onto the viewer window, until the other viewer changes to match this screen:

Click 'Chroma Key' tab. Alter the two bars to the range of colour you want to stand out. Or, you could click on the 'select colour' tool, and click on the colour which you want to stand out. Edit the bars until the colour stands out. Press the space bar to view :)

Production Monitoring Blog - 28/03/2011

This week;I worked on filming my advert- Production. I booked out a camera and tripod and filmed the internal shots of my advert, such as the light bulbs on, TV on, central heating on etc.

I used a tripod to make sure my advert was shot steadily. I filmed each shot 3 seconds before and after to make sure each shot was long enough.

I then went outside to film the external footage. I re-white balanced the camera to enable maximum quality. I used the tripod again for this shot and filmed it over double the neccessary time, to make sure i had enough footage to cover.

Next week I aim to edit this footage, to go towards my final product.

Continuity filming

This week I storyboarded my idea for a continuous filming sequence. My idea was to have someone sitting down, who then recieves a text message which makes him feel happy. The man then skips away and swings around a lamp post. My intentions were for my advert to flow, and to get an initial feel of filming 3 seconds before the shot and 3 seconds after, to solidify my filming experience. I managed to use cinematography to manipulate my filming; i used a variation of close ups and long shots to imply the emotions. For example, a close up was used to zoom onto the phone, to show that the phone had the most power, as it was about to change the persona's whole emotion.I used an establishing long shot to set the scene. I also used a slow panning show as the guy walked away.

Before the filming i did 10 seconds of colour bars, and white balance the camera at every different location. I used a tripod for each shot, and filmed each shot about 3 times each, filming roughly 3 seconds before and after the raw footage, just incase.

I had to avoid using jump cuts to maintain continuity.

Final Skills Audit

Global Warming Advert. Nicole Green..mov

Production Monitoring Blog - 07/03/2011

‘Production Monitoring Blog’                                 07/03/2011

This week I worked on the pre-production of my final social advert. I began with developing my idea at the beginning of the week, considering what I wanted my advert to be based upon – recycling. I then created a story board for my advert, and commented on each picture with information about what cinematography I would use, for example, long shot or close up.  The commentary also showed what editing pace I would have; slow or fast, and some evidence of what Mis en Scene I would have, i.e. props, costume, lighting etc. This will make it easier for me to film, as I have already prepared which shot I need. I also created a schedule, so I can be more organised with my work, so I am spending my time efficiently. I also focused on creating a script to go alongside my storyboard, so I know how long each shot is, and discuss the audio within each shot, including the advert music. This proved to be quite problematic, as I wasn’t sure what theme tune my advert would have.

Based on this problem, I must set myself a target of finding a theme tune for social advert, in order to complete my scripts. I also need to complete a ‘location Recce’, which allows me to discuss potential problems with my shooting location, so I am more aware when it comes to production. I will therefore have to visit the location in advance, take photos of the location. I could even do a miniature version of the real thing, to prepare me for when it comes to filming my advert. In order to do this I must be able to know the basics, for example white balance techniques and how to assemble the tripod. 

The problem I may face whilst fulfilling these targets is that I could find my location isn’t appropriate for my social advert.  Therefore, I must organise a back-up location, which is as easily reliable. This will be easy to do, as my location is mainly inside a house, except the initial and concluding shots. Another contingency could be that my props aren’t available. For example, in my advert, I need a shot of hair straighteners which are turned on. If props are unavailable, I could use other props which are available, such as a hair-dryer, or something else which could symbolise wasting electricity. If electricity cuts out whilst I’m filming, I could always re-do that scene in my back-up location, and film any shots which are in-side the house, there. However, I would still have to film a concluding shot of the same, starting house in order for my advert to run seamlessly. To overcome this problem, I could film both external shots first.

Nicole Green

introduction prject

Evaluation

In my initial skills assessment, i had only used a tripod to take pictures on timer, on my own personal camera. During this first induction i have learned to open Photoshop, and open an image onto Photoshop. I have also learned how add ‘layers’ onto Photoshop, to enhance my final print product. I am now able to add text, and change its font, size and embolden it. I can also move the text around and adjust it’s angle, so it can fit into the appropriate place on the image. Also, i can adjust the brightness, vibrancy and colour balance. This is good, as in my final print product i wanted the colours to be bold, and to stand out.  However, i would like to learn how to cut out an image in order to place it on a new layer, so that certain things stand out. Also, i would like to learn how to add a shadow to my text, as it will add an edge to the image,  making the title stand out. Moreover, i am pleased with my progress, as previously, i had never even heard of Photoshop, and therefore, all off my skills shown on my final print product have been developed from scratch. I would like to enhance my skills on adding new layers, and i would like to learn how to zoom on a camera.

Since doing my initial skills assessment, i have developed skills such as text control, gradient, layers and the cropping tool. I used these skills to create my final print product, which is bright and bold, with a clear heading. The work in my blog shows i can make a storyboard, using digital photographs and use a denotative description to explain what is going on in that particular shot. Also, it proves I can use Photoshop in a productive way. In order to improve my work, i could have used such developments as the 'retouching tool', 'feathering tool' and the 'resolution tool'; this would help me to move towards the standards achieved in professional working practise.

Before producing an advert (storyboard), the product, Jakemans cough sweets, was aimed at about 60-80year olds. Now, my product is aimed at 16-19 year olds, thanks to the teen models, fashionable costumes, and the context the product is starred in (a young man playing guitar). If i could re-do my photographs, i would have changed the setting of the second half of the shots, so that the model was in front of vibrant colours, which will accentuate the happy tone of the advert. The advert is very successful at aiming it's Primary Target Audience, as it suggests that the model used in the photo's receives more money after consuming the product. This will sell the product, as the product is framed to be the new craze.

Initial skills assessment

AS Media Production

Technical Skills Audit Moving Image

Name:Nicole Green                      Tutor group:1.45                 Date:22/09/2010

Filming Pre-production and production skills

Which of the following skills have you undertook before entering this course:

Skill	Yes	No	Comments if yes – where have you completed this skills and to what level
Storyboarding		No
Scriptwriting		No
Scheduling		No
Contingency planning		No
Shooting log execution		No

Editing Skills

Skill	Yes	No	Comments if yes – where have you completed this skills and to what level
Digitising footage		No
Digitising footage  using timelines		no
Sequencing footage		no
Using transitions		no
Using effects		no
Adding titles		no
Using multiple video channels		no
Opacity control on channels		no
Adding sound		no
Using key frames to control sound and image		no
Beat matching sound and video		no
Speed Control		no

Production Equipment Skills

Which of the following camera features and equipment have you used before?

Feature	Yes	No	Tracking Comments
Tripod	Yes		Just in casual picture-taking at special occasisions with friends and family
Track		No
Crane		no
Camera Microphone		no
Manual focus		no
White balance correction		no
External lighting		no
Colour Bars		no